All the Tools You Need to Market, Manage and Close CRE in One Place
RCM’s tools work together to form a complete solution. From property marketing to due diligence to close, RCM brings your entire investment sales and marketing process together.
Qualified Buyer Database
Reach Commercial Real Estate Decision Makers for Every Asset Type Within Every Primary, Secondary & Tertiary Market
Seasoned brokers know that a well-maintained database of active investors increases buyer participation, results in more offers, and ensures maximum pricing. The accuracy of your contact list is the most critical component to the success of your business. However, with roughly a quarter of your database becoming obsolete each year, keeping your list (and your business) healthy and active presents a challenge.
Target the Most Relevant Pool of Qualified Commercial Investors
Clean and accurate investor data is at the heart of what sets RCM apart. Quickly target the most relevant pool of serious investors based on dozens of different acquisition parameters. Say goodbye to non-responsive investors and hello to the industry’s most active community of qualified real estate buyers—the RCM Qualified Principal Database.
Developed over 18 years, RCM’s Qualified Principal Database is maintained daily by our in-house research team. Our dedicated researchers use a strict screening process that ensures accuracy and guarantees that only qualified investors are included.
Selling a commercial property or loan? Contact RCM to learn how you can attract more qualified principals, receive more offers, and maximize sales potential in less time.
Create a Stunning Online Presence in a Few Easy Steps
Spend Your Time Focusing On the Deal, Not the Marketing Details
Easily design and edit professional-looking commercial property websites in no time with customizable templates that match your brand. Populate your websites with property details, interactive maps, and full-resolution photo galleries that look great on any device.
RCM’s professional property websites come with built-in security options to allow you to set rules for each sale. Decide if prospective buyers must sign a confidentiality agreement, provide their name and contact information, or enter a password to view sensitive documents.
Email Marketing Campaigns
Create, Send, and Track Property Campaigns that Target the Right Buyers
The End to Ineffective Commercial Real Estate Email Marketing
With a few clicks, you can create, send and track your own branded emails. Choose from multiple professional real estate templates, easily customize colors, add links, manage contacts, and schedule your broadcasts.
Track your success with real-time campaign reporting that makes it easy to plan your next move. Identify the most engaged prospects by tracking who opened your emails, clicked links, viewed CAs, and more with detailed campaign reports.
Avoid the spam folder with RCM’s advanced email delivery infrastructure. With over a 99% deliverability rate, you can be sure your emails will end up where they belong — in the Inbox of prospective buyers.
Virtual Deal Rooms®
Securely Share Confidential Underwriting & Due Diligence Documents with Prospective Buyers and Consultants
Simplify and Accelerate Your Due Diligence Process
Deals can be complicated. Your war room shouldn’t be. In today’s investment sales environment, a secure, efficient virtual data room capable of supporting the entire sale process is no longer optional—it’s critical. Your clients and prospective buyers expect information on-demand, any time, and anywhere.
Designed by commercial real estate professionals for commercial real estate professionals, the RCM Virtual Deal Room is the most intuitive, secure, and cost-effective solution for accessing and sharing underwriting and due diligence materials. Full-coverage tracking and reporting provides a clear view of who, when, where, and how prospective buyers interact with your documents. Quickly measure interest, identify serious investors, and manage momentum, while maintaining important security and auditability features.
Contact us for complete package details, additional features, and pricing information.
Online Commercial Real Estate Auctions
Attract More Qualified Buyers & Accelerate Closing Periods
Listings Aren’t One-Size-Fits-All. Your Sales Strategy Shouldn’t Be Either
Today’s investment sales broker faces a digital world where sellers expect increased buyer participation, faster closing periods, and more transparency. Real Capital Markets’ online auction solution, RCM Accelerated, provides everything you need to succeed in this new era while reducing risk exposure and upfront fees.
Far more than a typical online bidding platform, RCM Accelerated’s seamless integration with Real Capital Markets’ industry-leading tools makes it easy to manage the entire auction process from property marketing and due diligence, to bidding, and closing within a single solution.
Every RCM Accelerated online auction event is promoted using the industry’s most active qualified buyer database and popular industry trade publications. Go from indiscriminately marketing your listings to targeting the most relevant qualified investors based on highly-personalized investor criteria, geography, asset type, asset class, price range, and much more. The result? Highly motivated buyers, increased buyer participation, more offers, and optimum sale prices.
Real-Time Analytics & Custom Reports
Make Smarter Decisions Using Integrated Metrics That Span the Entire Investment Sales and Marketing Process
Give Each Listing a Data-Driven Advantage
Analytics run throughout everything you do in RCM. End-to-end data gives you the valuable insight and perspective you need to optimize your listing’s performance. Identify the most engaged prospects by tracking who opened your emails, clicked on links, executed confidentiality agreements, downloaded documents, submitted offers, and more.
No more guessing games about the effectiveness of your marketing activities. Real-time reports provide data-rich results and a clear marketing advantage for you and your clients.
Automatically Add Your Current Offerings to Your Existing Website & Custom Branded Mobile App
No More Waiting For the Web Designer to Update Your Listings
You want your website’s listing page to have up-to-the-minute information. That’s a given. But what about one that remains current without having to touch a single line of code. Real Capital Markets makes adding, updating, and removing listings from your website as easy as typing an email.
RCM’s Listing Engine technology has helped hundreds of individuals, teams, and entire organizations keep their focus on the deal, not the website’s code. Set it up once, and it works silently and reliably in the background, populating your listings with the information entered into the RCM system.
Tailor-Made For a Seamless User Experience
Each public-facing listing page is custom-built to appear indistinguishable from the rest of your website. RCM strictly adheres to each client’s unique brand identity standards to ensure visual continuity and a seamless user experience.
Easily control what fields and information prospective investors are able to view and track which actions they take as they view property brochures/teasers/photos, use interactive maps, execute confidentiality agreements, and download due diligence materials.
All Your Properties. All Your Data. All the Time.
Centralized Portfolio Intelligence for Your Investment Sales and Capital Markets Data
Real Capital Markets’ business intelligence platform, RCM inSIGHT, revolutionizes the way institutional investors, investment management firms, public & private REITs and CRE funds capture, consolidate and organize capital markets information for their entire portfolio.
An online bridge between disposition teams and the investment sales broker and buyers, RCM inSIGHT intelligently aggregates the disparate data created in today’s ownership process into a centralized command center for optimal transparency and data accessibility.
Easily monitor time on market, interested buyers, bids, purchase price, cap rates, and more using a single networked view of your entire portfolio.
Benefits of RCM inSIGHT:
- Gain 100% transparency into your capital markets transactions
- Reduce transaction costs via operational efficiency
- Engage investors worldwide with RCM’s curated database of qualified buyers
- Provide access to your entire firm or select teams
- Aggregate both current and historical deal data
- Securely store and share deal-related documents for all current and past transactions
- Replace multiple systems and interfaces with one secure, integrated platform
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