About RCM

Real Capital Markets (RCM) provides principals, exclusive listing brokers, mortgage bankers, and equity sources the most productive and cost effective way to acquire, dispose, finance and capitalize commercial real estate.

300,000+ Industry Professionals Have Leveraged RCM to Transact Over $1.7 Trillion in Commercial Property, Bank REO, and Loans

RCM for Sellers

At Real Capital Markets, we’re in the business of equipping investment sales professionals with the tools needed to succeed quickly and confidently. We enhance efficiency, elevate execution, and emphasize exposure through a combination of reliable tools and the industry’s most active community of qualified buyers.

Services range from custom property websites and email marketing campaigns to our database of qualified buyers, due diligence war rooms, online auctions, and everything in between — all in one platform.

Expand your deal management capabilities one solution at a time, or leverage the entire all-in-one toolset to fluently market, manage and close with increased speed, exposure, and security.

Seller Toolkit

RCM for Buyers

Whether you’re underwriting billions monthly or a private buyer with a niche focus, RCM’s buyer solutions bring efficiency and transparency to the acquisitions process. From pinpointing actionable commercial opportunities to streamlining due diligence to managing document submissions and bidding, RCM enhances efficiencies and shortens time lines — results that go straight to the bottom line.

Solutions range from qualified deal flow and virtual data rooms, to online auctions, and our Marketplace of commercial property, bank REO, and notes listings.

Easily source, quickly evaluate, and confidently bid on commercial property, bank REO, and loans that support your unique investment strategy.

Buyer Solutions

Our Story

From the beginning, RCM’s mission has been to provide a scalable online platform that increases exposure, enhances efficiencies, and shortens timelines.

We’ve Been Innovating the Commercial Real Estate Industry For Over a Decade. Here Are Some Major Milestones From Along the Way

  • 1999
    Founded by Stephen Alter and Gary Allen, Real Capital Markets was formed
  • 2000
    Real Capital Markets completed its first year of operations and launched its first product, the Executive Summary Teaser
  • 2003
    The client branded Virtual Deal Room® product was released for buyers and sellers
  • 2005
    Real Capital Markets named to Inc. 500 List of Fastest Growing Companies
  • 2007
    The Listing Engine product was released, enabling sellers to manage their company's listing page without having to touch a single line of code
  • 2008
    Real Capital Markets’ transaction volume grows to 1/3 of all U.S. investment sales over $10M
  • 2009
    The Deal Center product was released for buyers to manage their deal flow
  • 2010
    $1.4 trillion in commercial real estate transactions to date
  • 2011
    Mobile Marketplace listing app was launched for iOS and Android
  • 2011
    Salesforce integration with Real Capital Markets
  • 2012
    Real Capital Markets’ Investor database grows to over 40,000 qualified principals
  • 2014
    The Auction platform was introduced, closing $350 million in its first year
  • 2015
    Awarded Gold Certified Partner status in the Microsoft Partner Program
  • 2016
    Real Capital Markets’ hits $1.7 trillion in commercial real estate transactions to date, and transaction volume grows to 50% of all U.S. investment sales over $10M


The Real Capital Markets executive team is comprised of experienced professionals in commercial real estate, technology, marketing, sales and research. Together they help RCM develop and introduce innovative, industry-leading technologies for managing risk and maximizing liquidity in capital markets.


Real Capital Markets has worked with thousands of brokers, principals, and lenders. Hear what our customers have to say.

“In this heated capital environment, it’s only prudent to employ RCM’s resources, especially since every buyer group is currently in play. I call it my ‘sleep at night’ marketing program, and it’s what I would use to sell my own property. I’ve employed RCM successfully over the last couple of years and highly recommend it.”

Kevin Shannon
President, West Coast Capital Markets
Newmark Grubb Knight Frank

“Having used Real Capital Markets on several assignments, our team has been extremely impressed by the responsive service and quality of product produced by RCM, as well as the increased target market provided by RCM’s extensive database of buyers. On a recent transaction that threatened to be extremely challenging, we generated 12 offers.”

George Eckard
Executive Director Capital Markets
Cushman & Wakefield

“Real Capital Markets provides a powerful platform for helping our advisors market institutional-quality investment properties to a wide audience in a transparent, efficient manner. We highly value their service.”

Brian Murdy
Vice President/National Director
Institutional Property Advisors (IPA)

“We have been using Real Capital Markets for about six months now. I was wooed to using RCM after I joint listed a deal with Sherman and Aust, who had been using them for some time. The immediate benefits are (1) 10-12 new investors added to each deal; (2) greater flexibility with security levels in the ‘digital war room’; (3) quicker, more flexible downloads. P.S. I am not getting ‘kickbacks’ from RCM!”

Chris Toci
Executive Director
Cushman & Wakefield

“RCM is the first internet service that we have found that enhances our sales process through targeted market coverage, rapid dissemination, and professional presentation. Our experience with web listing services was that they elicited few responses and were perceived as a last resort for properties that had already been shopped. In contrast, RCM integrates with our process, buyers respond to it, and there is no negative connotation.”

David Noonan
Senior Managing Director
Newmark Grubb Knight Frank

“On behalf of our client – our team at CBRE was using another online platform to list/market properties for sale when it was discovered that they were going out of business. We needed to identify an alternative solution to present to our client. The alternative needed to be implemented very quickly, without error, and be cost effective. RCM built us a one stop shop website, containing all property data, bidder instruction & documents, and broker contacts. The RCM Virtual Environment provides endless opportunities to cast the net. The site allows registered users to see all available properties for sale within the portfolio. We found our solution in RCM. 30 minute property set up in the RCM system and it’s live!”

John Sprately
Managing Director

“We have worked with RCM for many years. Just recently, we were approached by the RCM team about a listing engine. We needed something that would showcase our properties to fullest ability yet allow investors to easily navigate through to view the details of the properties they had interest in. The RCM Listing Engine was the solution we were looking for offering a custom design that encompassed everything we wanted and needed in a website. This user-friendly site lets us add and update our property listings as they move along in the sales process. We have never been more pleased with RCM!”

Jon Kleinberg
Managing Director

“Real Capital Markets web-based platform provides an intuitive, orderly, and simple way to securely share marketing materials and documentation for our sale assets regardless of location and time. RCM helps our team to facilitate large transactions by accelerating the transaction timeline with marketing efficiency and a secure data room vault. RCM’s transparency and sophisticated reporting system has proven to be a strong asset for our team.”

Matt Midura
Senior Director National Accounts

“Very happy. Ecstatic! I think the wholesale process is enhanced by your medium. You can quote me on that and I am happy to tell my brothers within Colliers the same.”

Kevin Van Voorhis
Senior Vice President
Colliers International

“The combination of RCM’s flash presentation and web-based war room allowed us to provide our clients with exceptional service. RCM’s real-time tracking, reporting, and other tools allowed our team in San Francisco to more effectively control the flow of information and enabled us to provide real time feedback to our clients throughout the entire transaction. We were very pleased with RCM’s superior customer service and look forward to using them in our future deals.”

Nicholas Bicardo
Managing Director

“Real Capital Markets’ advanced technology platform, focused outreach, and responsive client support makes them an ideal e-marketing partner locally, regionally, and nationally.”

Pete Evans
Moran & Company

“RCM is an invaluable partner to help JLL expedite distribution of our listings, penetrate the market, and uncover value for our clients.”

Peter G. Harwood
Executive Vice President
Jones Lang LaSalle

“RCM continues to turn out the Best in Class product when it comes to online property marketing. The quality of RCM’s teasers, online offering, comprehensive document library and buyer database is second to none, and has helped us to dramatically enhance our sales productivity.”