Mobile Technology Use Increases for CRE Investments; Enhanced Email System Provides Optimal Mobile Experience, Eliminates Display Issues

Real Capital Markets (RCM), one of the early pioneers of commercial real estate technology, is excited to announce the comprehensive modernization of its email marketing service to address the growing use of mobile devices for commercial real estate dealmaking.

The latest upgrade ensures a visually consistent appearance across all devices, allows for personalization and virtually eliminates the possibility of formatting issues. Each year, approximately 10,000 commercial real estate projects are brought to market using RCM resulting in nearly 3 million emails sent each week using RCM’s email marketing service.  

Tanya Ball, Director of Client Services at RCM, notes these enhancements are the result of direct feedback from customers as well as the firm’s commitment to build on its longstanding reputation and success. 

“The use of email marketing in the commercial real estate industry has never been more important,” says Ball. “At RCM, we are committed to delivering products and services that make each listing look its best for our customers, regardless of the device on which they are viewing.”

According to Ball, it’s all part of RCM’s philosophy of making the offering experience—from the creation of a campaign to every click-through—as positive and seamless as possible for the end-user. She also notes the latest enhancements are reflective of broader real estate and marketing industry trends. Among the key trends in mobile usage are:

  • About 53% of emails are opened on mobile devices and one out of every three clicks within an email occurs on a mobile device, according to Campaign Monitor;
  • According to TechCrunch, 75% of Gmail’s 900M users access their accounts via mobile devices;
  • Email marketing technology is used by 82% of B2B and B2C companies, according to Ascend 2

“One thing is clear – people are doing business on the go and we need to be able to meet the demands of our clients,” Ball says. “As a real estate technology firm it is essential to respond quickly to the changes occurring both in real estate and technology. One of the first steps is listening to and addressing the pain points of the industry in general and, more specifically, current clients.”

Traditionally, electronic marketing initiatives, including emails, were designed with desktop viewing as top of mind. Given the recent advancements of mobile devices, RCM has made numerous enhancements to ensure a premium experience on all devices. Buttons, charts and images are designed to look and function consistently every time on every screen size.

Not to be overlooked is the nearly “foolproof” nature of these email templates. RCM’s new emails have been designed for those with no design or software development knowledge. This helps avoid formatting issues commonly found when using a traditional email editor.

 “With an unprecedented email deliverability rate of over 99 percent coupled with our ever-evolving email marketing system, RCM has become, and looks to remain, the trusted choice and industry standard for the top investment brokers in the country,” Ball concludes.




About Real Capital Markets
Founded in 1999, Real Capital Markets (RCM) is the global marketplace for buying and selling CRE. RCM increases the speed, exposure, and security of CRE sales through its streamlined online platform. Solutions include integrated property marketing, transaction management, and business intelligence tools to unify broker-level and firm-level data and work flows. RCM has executed over 65,000 assignments with total consideration in excess of $2.3 trillion. Approximately 50% of all U.S. commercial assets sold, over $10 million, are brought to market using RCM’s online marketplace annually. 


Real Capital Markets has published several Investor Sentiment Reports covering the Retail, Industrial and Multifamily sectors over the past two years. To view and/or download a copy of previous Real Capital Markets Investor Sentiment Reports, click here.

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